Ighor Melo

Ighor Melo has extensive experience in the beverage industry, currently serving as the Value in Kind and Cluster Lead for the FIFA World Cup 2026 Team at The Coca-Cola Company since November 2015, with a progressive career trajectory that includes roles such as Global Senior Director Shopper Data, Global Shopper Data Senior Manager, and various positions in commercial strategy and marketing. Prior to this, Ighor was a Coca-Cola Ambassador for One Young World and held a position in customer experience at Apple. Ighor's earlier career includes significant roles at Solar Coca-Cola, including Coordinator of Trade Marketing and Stadium Manager for the Arena Pantanal during the 2014 FIFA World Cup. Ighor holds a Master’s degree in International Business from London Metropolitan University and a Bachelor’s degree in International Relations from Universidade Estadual Paulista Júlio de Mesquita Filho.