Jaideep Sidhu

Commercialization Director, Flavor Supply at The Coca-Cola Company

Jaideep Sidhu has extensive experience in the food and beverage industry, currently serving as the Commercialization Director for Flavor Supply at The Coca-Cola Company since April 2013. Previous roles at Coca-Cola include various positions in scientific and regulatory affairs, demonstrating a strong focus on compliance, innovation, and product stewardship. Prior to this, Jaideep worked as a Research Assistant at the University of Georgia and held a technical support role at Dell. An early career included a position as Manufacturing Executive at ITC Foods Limited. Jaideep holds a Master's degree in Food Science and Technology from The University of Georgia and a Bachelor of Engineering in Food Technology from Panjab University, complemented by foundational education at Yadavindra Public School in India.

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The Coca-Cola Company

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The Coca-Cola Company is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Coca-Cola's vision is to craft the brands and choice of drinks that people love, to refresh them in body & spirit. And done in ways that create a more sustainable business and better shared future that makes a difference in people’s lives, communities and our planet. Sold in the United States since 1886, Coca-Cola products are now sold in more than 200 countries and territories. They own or license and market numerous beverage brands, which they group into the following categories: Trademark Coca-Cola; sparkling flavors; hydration, sports, coffee and tea; nutrition, juice, dairy and plant-based beverages; and emerging beverages. Their portfolio of sparkling soft drink brands includes Coca-Cola, Sprite and Fanta. Their hydration, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak and Ayataka. Coca-Cola’s nutrition, juice, dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. They are constantly transforming their portfolio, from reducing sugar in their drinks to bringing innovative new products to market. Coca-Cola seeks to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across the value chain. Beverages bearing trademarks owned by or licensed to the company account for 2.1 billion of the approximately 63 billion servings of all beverages consumed worldwide every day.


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