Jessica Yu

Jessica Yu has over a decade of experience in marketing and data research, currently serving as the Director of Global Marketing Data Research, Measurement & Partnership Management at The Coca-Cola Company since January 2012. Prior to this role, Jessica was a Supervisor of Consumer & Marketing Insights at Unilever for a brief period in 2011 and began her career as an Analyst in Client Consulting at Nielsen from July 2008 to March 2011. Jessica holds a Bachelor of Law in Sociology from Fudan University, where studies were completed from 2004 to 2008.