Karen McRae

Karen McRae is a seasoned professional with extensive experience in business development and category management within the beverage industry. Currently serving as a Business Development Manager at The Coca-Cola Company since January 2007, Karen functions as a subject matter expert and strategic partner for the Minute Maid East region, focusing on driving growth in the functional beverage category through valuable insights for sales teams and retailers. Previously, Karen held roles such as Senior Manager of National Category Insights, where responsibilities included the creation of national selling decks and fact-based sales materials, and Senior Category Manager for Odwalla, leading category management initiatives and team training. Prior experience at Eastman Kodak involved sales management and planning, where Karen was instrumental in developing business strategies for multiple product lines. Holding a BS in Marketing from Miami University, Karen combines analytical expertise with a strategic approach to drive results.