The Coca-Cola Company
Lynn K. is an accomplished marketing professional currently serving as the Senior Director of Commercial Execution Excellence for South Africa at The Coca-Cola Company since August 2019. With a focus on executing strategic digital transformation initiatives, Lynn oversees efforts to integrate physical and digital strategies to enhance customer-centricity and Point of Sale effectiveness across Africa. Prior roles within The Coca-Cola Company include directing eB2B Digitization Strategy and serving as B2B Digitization Manager for Africa. Lynn's experience also includes serving as a Scrum Master at Dimension Data, where proficiency in the Scaled Agile Framework was developed, as well as an internship at Unilever focusing on the FMCG sector. Educational qualifications include Master's and Bachelor's degrees in Marketing from the University of Pretoria, alongside notable early academic achievements at St Mary's DSG Pretoria.
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The Coca-Cola Company
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The Coca-Cola Company is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Coca-Cola's vision is to craft the brands and choice of drinks that people love, to refresh them in body & spirit. And done in ways that create a more sustainable business and better shared future that makes a difference in people’s lives, communities and our planet. Sold in the United States since 1886, Coca-Cola products are now sold in more than 200 countries and territories. They own or license and market numerous beverage brands, which they group into the following categories: Trademark Coca-Cola; sparkling flavors; hydration, sports, coffee and tea; nutrition, juice, dairy and plant-based beverages; and emerging beverages. Their portfolio of sparkling soft drink brands includes Coca-Cola, Sprite and Fanta. Their hydration, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak and Ayataka. Coca-Cola’s nutrition, juice, dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. They are constantly transforming their portfolio, from reducing sugar in their drinks to bringing innovative new products to market. Coca-Cola seeks to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across the value chain. Beverages bearing trademarks owned by or licensed to the company account for 2.1 billion of the approximately 63 billion servings of all beverages consumed worldwide every day.