Magdalena Garcia Grisanti

Magdalena Garcia Grisanti has extensive experience in consumer insights and market research, currently serving as Senior Manager of Human Insights for ARTDs LATAM at The Coca-Cola Company since August 2020, where responsibilities include leadership in understanding consumer behavior using both qualitative and quantitative methods for brand strategy development. Prior to this role, Magdalena managed consumer insights for emerging categories and led projects for Coca-Cola's Meals and Shape Choice lines. From August 2010 to August 2020, Magdalena operated as a freelance market researcher, conducting studies across Argentina and the Americas to guide decision-making for public and private entities. Previous experience includes roles at Unilever and Ipsos, focusing on product innovation and market studies. Magdalena holds a degree in Political Science and International Relations from Pontificia Universidad Católica Argentina.