Michael Willeke

Vice President, Marketing - Integrated Marketing Experience (europe Lead) at The Coca-Cola Company

Michael Willeke has extensive experience in marketing, particularly in the beverage industry with a focus on Europe. Michael has held various leadership roles at The Coca-Cola Company, including Vice President of Marketing and Integrated Marketing Experience Director. Prior to that, Michael worked at Puma as the Head of Marketing for EEMEA/India and at Aimaq Rapp Stolle Advertising Agency as an Account Director. Michael also has experience in film production and holds a degree in European Media Studies from the University of Potsdam.

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Previous companies

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Timeline

  • Vice President, Marketing - Integrated Marketing Experience (europe Lead)

    January, 2024 - present

  • Integrated Marketing Experience Director, Europe, Coca-cola Gmbh

    January, 2021

  • Marketing Director Germany, Denmark, Finland, Coca-cola Gmbh

    July, 2018

  • Digital Business Lead (digital Champion), Western Europe, Coca-cola Gmbh

    March, 2018

  • Director Integrated Marketing Communications Western Europe, Coca-cola Gmbh

    2015

  • Brand Director Flavor Sparkling Germany, Coca-cola Gmbh

    2013

  • Director Marketing Communications Germany, Coca-cola Gmbh

    2009