Paula Figueiredo

Paula Figueiredo is an experienced marketing professional currently serving as the Director ARTD C&CL Brazil at The Coca-Cola Company since February 2022, following a role as Senior Manager Modern Trade Brazil. Prior to this, Paula worked as Senior Trade Marketing Manager at AB Brasil Ind. Com. Alim. Ltda and held multiple positions at Solar Coca-Cola from August 2011 to January 2021, including Gerente Comercial and Trade Marketing Coordinator, where responsibilities included business planning and execution of trade activities across various regions. Paula also has a background in graphic production and media with Ideias.com and Mercatto Comunicação, along with a solid educational foundation in Advertising and Marketing from institutions such as Unirondon and Universidade Gama Filho.