Phindile Phiri

Phindile Phiri currently serves as the Assets, Influencers and Partnerships Director for Africa at The Coca-Cola Company, a position held since September 2019, where responsibilities include defining and leading the entertainment marketing agenda, managing influencer strategies, and localizing global asset activation guidelines. Prior to this role, Phindile served as the Integrated Marketing Sparkling Head and Senior Brand Experience Manager at The Coca-Cola Company, showcasing a strong background in marketing and brand management. Phindile's earlier career includes positions as Marketing Assets Manager at Openfield Marketing, Sponsorship Manager at Matchworld, and Account Manager. Phindile holds an Honours degree in Counseling Psychology from the University of South Africa and a Bachelor of Arts in Psychology from the University of the Witwatersrand.