Santiago Cony Etchart

Santiago Cony Etchart is a seasoned professional in the field of creative strategy and account management with extensive experience in the advertising sector. Currently serving as the Creative Strategy Senior Director for Coca-Cola™ in Eurasia & the Middle East at The Coca-Cola Company since April 2019, Santiago has shaped compelling liquid ideas and ensured alignment with brand objectives. Prior to this role, Santiago was the Global Creative & Account Director for Coca-Cola at MERCADO MCCANN from November 2014 to April 2019. Earlier career positions include Supervisor de Cuentas and Sr. Account Executive at Young & Rubicam, where work involved significant brands like Arcor and Visa, and Account Executive roles at Euro RSCG and Quintana Comunicacion S.A. Educational background includes a degree in Advertising from the Universidad de Ciencias Empresariales y Sociales.