Santiago Iturralde

Santiago Iturralde is an experienced professional who has worked at Unilever for several years in various roles, including EVP Global Deodorants Category, Axe Masterbrand, and Beauty & Personal Care Division LATAM. Santiago has also led the Global Deodorants Category and Axe Global Masterbrand, achieving significant success in these roles. With a strong educational background in Marketing and Business Administration, Santiago has also excelled in brand management and strategic planning throughout their career. Currently, Santiago serves as the President of Global Category - Sparkling Flavours at The Coca-Cola Company.