Scott Fitzgerald

Scott Fitzgerald, MBA, has extensive experience in commercial operations, strategic insights, and analytics across multiple industries. Currently serving as the Director of Commercial Operations & Strategy at The Coca-Cola Company, Scott has held various roles, including Category Insights Manager and Channel Strategy Manager, where responsibilities included delivering actionable insights to retailers and enhancing customer engagement through innovative presentations. Prior experience includes serving as Manager of Merchandise Strategy & Analytics at Family Dollar, focusing on retail insights and category management, as well as managing marketing analytics at Atrium Health. Scott's educational background includes an MBA in Marketing from the University of North Carolina at Charlotte and a Bachelor's degree in Psychology and Spanish from Furman University.