Terika Fasakin

Senior Brand Director, Sprite at The Coca-Cola Company

Terika Fasakin is a seasoned marketing professional with extensive experience in brand management, currently serving as Senior Brand Director for Sprite at The Coca-Cola Company since January 2020. Throughout the career, Terika has held various leadership roles, including Senior Director of Brand Marketing for Simply & Kids and Senior Brand Manager for Sprite. In January 2023, Terika became involved with the Black Executive CMO Alliance (BECA) as part of the BECA Playbook program, focused on nurturing Black marketing talent for future leadership roles in the industry. Prior experience includes positions at Amazon as Senior Manager of Marketing for Amazon Music, and multiple marketing roles at PepsiCo and Kraft Foods Group. Terika's early career started in engineering at Honeywell FM&T, managing significant funding and product development. Terika holds an MBA in Marketing from Northwestern University's Kellogg School of Management and a B.S. in Mechanical Engineering from North Carolina Agricultural and Technical State University.

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Atlanta, United States

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