Wen Zhang

Wen Zhang is a seasoned professional in brand management and strategy, currently serving as Senior Manager of Corporate Brand Asset at The Coca-Cola Company since December 2018, following a role as Manager of Corporate Brand Asset. Prior experience includes positions such as Associate Planning Director at BBDO Worldwide and Planning Manager at Serviceplan Group. Wen Zhang also held various roles, including Senior Strategic Planner and Strategic Planner, at BBDO Worldwide from 2012 to 2016. An early career includes an internship in strategy at McKinney. Academic credentials include a Master’s Degree in Creative Brand Management from VCU Brandcenter, earned between 2010 and 2012.