Marketing and Brand Management

About

The Marketing and Brand Management team at The Coca-Cola Company is responsible for developing and implementing strategies to enhance brand visibility and consumer engagement across the global beverage portfolio. This team conducts market research, manages brand communications, and coordinates marketing campaigns tailored to various regions and categories, including nutrition, hydration, and sparkling beverages. They work collaboratively to innovate product offerings and ensure that Coca-Cola's brands resonate with consumers while aligning with the company's sustainability goals.