Felipe Romero

Felipe Romero is the founder and CEO of The Cocktail Analysis, a research agency specializing in consumer trends, digital insights, and communication, with offices in Madrid, Mexico City, and Bogotá, since May 2006. Prior to this role, Felipe served as the Market Research Manager at Grupo SM from June 2000 to June 2006 and worked as a Market Research and User Experience Technician at Netjuice Consulting from August 1999 to June 2000. Felipe began a career in market research at Análisis e Investigación from January 1998 to August 1999. Felipe holds a Licenciatura in Psychology from Universidad Complutense de Madrid, obtained between 1993 and 1998.