Laura Gómez Gómez

Laura Gómez Gómez has a diverse work experience in the field of digital consulting and analytics. Laura is currently working as a Digital Growth Lead at The Cocktail since November 2021. Previously, they worked at Artefact as a Senior Digital Consultant from February 2020 to January 2022, where they designed and implemented data-driven marketing strategies across various industries and collaborated in business growth for multiple clients. Prior to that, they worked at IRI as a Consultant Analytics Solutions & Innovation from September 2017 to March 2019, focusing on data analytics projects and developing marketing mix predictive models. Laura also held the roles of Data Quality Specialist and Reporting Specialist during their tenure at IRI.

Laura Gómez Gómez obtained a double degree in Business Administration and Law from Universidad Complutense de Madrid from 2011 to 2017. Laura also holds a Masters in International Business & Management from Jyväskylä University School of Business and Economics (JSBE). In addition to their academic qualifications, Laura has certifications in Campaign Manager, Display & Video 360, Google Analytics, and Search 360, all obtained from Google.