Wil Barton is an experienced marketing professional with a proven track record in driving revenue growth and developing effective marketing strategies across various industries. As the Director of Marketing at The Collective Genius, significant contributions included increasing annual recurring revenue by over $250,000 and implementing a multi-channel marketing strategy. As a business owner at Wil Barton Consulting, LLC, expertise in CRM management and multi-channel marketing strategies was utilized to optimize outreach for realtors and mortgage professionals. Previous roles included generating over $55 million in loan revenue as the Director of Marketing at Simons & Leoni Home Loans and managing extensive marketing projects at Raymond James. Wil Barton has also held various positions that emphasize leadership, project management, and marketing strategy development, backed by a Bachelor of Science in Marketing from the University of Tampa.
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