The Collective X
Jenn Kann is a seasoned professional with extensive experience in communication, marketing, and advisory services. Since May 2008, Jenn has served as Managing Director at Lingo Communications, a South African consultancy specializing in professional, financial, and advisory industries. In addition, Jenn holds positions as Head of Marketing at The Collective X, an organization dedicated to fostering South African digital skills, Associate Consultant at Krutham focusing on capital markets and financial services, and Public Relations Specialist at the Hong Kong - South Africa Chamber of Commerce. Previously, Jenn was National Marketing & Communications Manager at Grant Thornton South Africa and Marketing Manager at I-Net Bridge. Jenn holds a B Journalism degree from Rhodes University, a Post Graduate Diploma in Media Management from the AAA School of Advertising, and a Post Graduate Diploma in Business Management from Henley Business School - Africa.
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The Collective X
A highly coordinated strategy involving both the public and private sectors, focusing on developing entry-level digital skills, is essential to tackle the digital skills shortage in South Africa. Collective X, a not-for-profit organisation, is a coordinating intermediary driving a national digital skills strategy to address market failures and unlock scalable, demand-driven solutions. Historically, South Africa’s digital skills ecosystem has operated in silos, leading to inefficiencies and a mismatch between skills supply and market demand. Our role is to align skilled youth with employer needs, using outcomes-based funding to quickly scale solutions. Our immediate goal is to build a robust entry-level digital skills pipeline, ultimately positioning South Africa as a global competitor. Through a national collaborative initiative, Collective X has developed a plan to drive a national digital skills strategy to address current market failures. Our change strategy will address the inefficiencies in the skilling system to ensure businesses have access to the right digital skills to remain competitive, foster growth, and generate employment. If successfully implemented, this plan could double South Africa’s national output of digital skills and create approximately 500,000 high-value digital jobs over the next decade for marginalised young people. As part of our change strategy to address how digital skills development and absorption has taken place in the South African ecosystem, Collective X focuses on four key areas for success: 1 - Co-funding for change and scale 2 - Apply the SFIA Framework 3 - Implement Work-Integrated Learning 4 - Ecosystem Advocacy