The Content Marketing Association
Clare Jonik is a seasoned marketing professional with extensive experience in various leadership roles across multiple organizations. As the Founder of Feel Good Marketing Co since September 2021, Clare also serves as the Executive Vice President of Client Partnerships at Dialect, Inc. and a Board Member. Additionally, Clare contributes to the management of The Content Marketing Association and the BSU BA Journalism & Publishing Industry Board at Bath Spa University, as well as holding a Non-Executive Director position at Zenith Global Ltd. Clare's previous roles include serving as MD of Future Fusion at Future, Marketing Innovation Director at Mr B & Friends, and various senior positions at Future plc and BBH London. Clare holds a degree in Sociology, Political Science, and Government from Kingston University.
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The Content Marketing Association
The Content Marketing Association (CMA) is a not for profit organization and industry body for the content marketing industry. The overarching aim of CMA is to promote the use of content as an effective marketing tool to client-side marketers and showcase the range of channels that can be used to engage customers, from digital - such as smart phone apps, tablet-enabled microsites, video and branded TV - to the more traditional customer magazines. Formed in 1993, the CMA (formally the APA) members produce content for over 1,000 leading brands and organizations in the UK and internationally.