The Content Marketing Association
Devki Khosla is an accomplished marketing professional with extensive experience in account management and advisory roles. Currently serving on the Asia Advisory Board for the Content Marketing Association since June 2023, Devki previously held various senior positions at Elmwood Brand Consultancy, including Senior Account Director and Account Director from December 2021 to January 2025. Earlier roles included Senior Account Director Asia and Account Director Asia at MSQ from January 2021 to January 2025, as well as an account director position at holmes&marchant. Devki's career began with positions at Cowan and Holmes & Marchant, evolving through roles such as Senior Account Manager, Account Manager, and Account Executive. Devki holds a Bachelor of Science in Economics and Marketing from Singapore Management University and has experience as a marketing research intern at J.D. Power and a marketing and communications intern at WWF.
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The Content Marketing Association
The Content Marketing Association (CMA) is a not for profit organization and industry body for the content marketing industry. The overarching aim of CMA is to promote the use of content as an effective marketing tool to client-side marketers and showcase the range of channels that can be used to engage customers, from digital - such as smart phone apps, tablet-enabled microsites, video and branded TV - to the more traditional customer magazines. Formed in 1993, the CMA (formally the APA) members produce content for over 1,000 leading brands and organizations in the UK and internationally.