Rob John has extensive experience in public relations and marketing, currently serving as Managing Director at The Content Marketing Association since July 2018, following roles as Membership Director and Membership Manager - Content. Prior to this, Rob held several positions including Digital PR Specialist at JBH - The Content Agency, where account management and new business pitches were key responsibilities. Rob also worked as a PR/Marketing Executive at Stik Chik Agency, managing various client campaigns. Earlier experience includes roles at Global Radio as a Regional Media Executive, and at University Radio as a Producer & Presenter. Educational qualifications include a BA Hons in Public Relations from the University of Bedfordshire and an Access Diploma in Business Management from Gower College Swansea.
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The Content Marketing Association
The Content Marketing Association (CMA) is a not for profit organization and industry body for the content marketing industry. The overarching aim of CMA is to promote the use of content as an effective marketing tool to client-side marketers and showcase the range of channels that can be used to engage customers, from digital - such as smart phone apps, tablet-enabled microsites, video and branded TV - to the more traditional customer magazines. Formed in 1993, the CMA (formally the APA) members produce content for over 1,000 leading brands and organizations in the UK and internationally.