Sam U. is an experienced editorial professional with a diverse background in editing and content creation. Currently serving as an Editor at Think since September 2022, Sam also holds the position of Editor In Chief for the SCHOTT.com website, overseeing a significant two-year project. In addition to freelance work since June 2014 at Soul Content, where Sam is Editor & Copywriter and also serves as Editorial Director, responsibilities include ensuring high-quality editorial output for numerous high-profile clients such as Vodafone and Barclays. Sam's editorial expertise extends to The Content Marketing Association, overseeing marketing publications, and previously held significant editorial roles at Print Power and Haymarket Publishing. Sam holds a Bachelor of Science degree in Chemistry from Newcastle University.
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The Content Marketing Association
The Content Marketing Association (CMA) is a not for profit organization and industry body for the content marketing industry. The overarching aim of CMA is to promote the use of content as an effective marketing tool to client-side marketers and showcase the range of channels that can be used to engage customers, from digital - such as smart phone apps, tablet-enabled microsites, video and branded TV - to the more traditional customer magazines. Formed in 1993, the CMA (formally the APA) members produce content for over 1,000 leading brands and organizations in the UK and internationally.