Magdalena Zawisza

Magdalena Zawisza is an accomplished academic and researcher with extensive expertise in consumer and gender psychology. Currently serving as Chair of the School's Research Ethics Panel and Director of the ARU Centre for Societies and Groups at Anglia Ruskin University, Magdalena has played a significant role in facilitating partnerships between various sectors and ARU researchers. As an Associate Professor and a published author, Magdalena's research focuses on social issues related to advertising, brand image, and consumer behavior, particularly regarding gender attitudes and stereotypes. In addition to leading the MSc in Consumer Psychology program, Magdalena has contributed to multiple academic institutions as an external examiner and has received recognition as an award-winning writer with publications in prominent outlets.