Mélanie Pin

At the COOL company, we believe in creating a win-win environment where everyone benefits. We are committed to ensuring users, publishers, franchisees, and advertisers all have a better experience and achieve more than they ever thought possible through our innovation, advanced AI, groundbreaking advertising technology, and teams of inspired experts. Our every move, expansion, acquisition, and upgrade is done to provide that better experience for an ever-growing list of satisfied clients and users all over the world. Brands under the COOL company include Insticator, an engagement platform for publishers, Balihoo, a complete advertising management platform for franchise and network businesses, COOL Media, a managed service solution for agencies and brands to reach and measure audiences, and OKO Digital, delivering website and app publishers everything they need to maximize their ad revenue. Our COOL factor is our ecosystem of companies, matching up audiences, brands, and solutions in new, exciting, and exclusive ways.