The Creative Partners Group
Andrea Smith is an experienced Senior Category Manager at The CPG by MPG, specializing in Target since October 2021, with a strong background in category management, purchasing, and inventory maintenance from previous roles at COOKS OF CROCUS HILL and AM Retail Group. At COOKS OF CROCUS HILL, Andrea effectively managed over 4,000 SKUs and 200 vendors, executed detailed product assortment planning, and developed marketing strategies to drive sales. Andrea's expertise also includes sales forecasting and allocation analysis at AM Retail Group and a solid foundation in apparel product management at Erik's Bike Shop, Inc. Educational qualifications include a Bachelor's degree in Fashion and Retail Management from The Art Institutes International Minnesota.
The Creative Partners Group
The Creative Partners Group is a comprehensive retail firm that takes a consumer-centric, collaborative approach to helping our partners grow their businesses. We offer the multi-dimensional expertise, necessary for making a brand successful in a constantly changing landscape. SALES Operating as a direct extension of your business, our sales and account management teams help build effective relationships, maximize sales performance, and operate as best in class retail partners. INSIGHTS With proven data and analytics methodologies and tools, our category insights team develops a holistic understanding of your consumer, product assortment and categories; building and executing strategies that help brands achieve their right to win. DESIGN Our design team creates branded experiences that disrupt, drive, and hold relevance. From packaging, to in-store, to digital and content, they work with you to develop turn-key design solutions. DIGITAL Our digital team builds and amplifies digital strategies that reveal untapped customer segments, increase conversion, and grow your bottom line. Constantly translating best practices into a productive digital presence, they are able to help our clients meet and exceed their business objectives in the digital space. Our office headquarters is centrally located in downtown Minneapolis, with strategically placed satellite sales offices, positioning the CPG to call on any and all major retailers and development partners. Visit our site for more details.