Jimmy Hoa Blackburn

Jimmy Hoa Blackburn is an experienced executive in research and strategy, currently serving as Vice President of Research and Strategy at The CW Network since March 2024. Prior to this role, Blackburn held the position of Senior Director of Marketing Analytics and Strategy at Identity Digital Inc. from July 2022 to March 2024. Notably, Blackburn spent nearly a decade at The Walt Disney Company, where as Vice President of Research Analytics and Audience Growth Strategy, significant achievements included elevating Disney Channel to the top position in the U.S. and achieving unprecedented viewer engagement. Earlier career highlights include serving as Senior Director of Research Analytics and Audience Growth Strategy at Nickelodeon, maintaining the network's leading positions, and contributing to the success of major programming such as SpongeBob SquarePants. Initial experience includes roles as a Senior Analyst at Cartoon Network and an Accountant at Turner Broadcasting System. Jimmy Hoa Blackburn holds a Bachelor's degree in Finance from Georgia State University.