Ayah Ali-Ahmad is an experienced journalist and marketing consultant currently serving as the Lead City Government Beat at The Daily Californian, managing a team of over 40 individuals and producing approximately 50 original pieces of content weekly. With a background that includes positions such as News Editor and Lead Race and Diversity Beat, Ayah has demonstrated strong leadership and editorial skills. Additional experience includes digital marketing consulting for Dolby Laboratories and Vimeo, where insights from focus groups and consumer analysis informed strategic recommendations. Ayah's early career includes roles in content creation and leadership at La Voz News and El Estoque, highlighting a commitment to fostering journalism skills in students. Currently pursuing Media Studies at the University of California, Berkeley, Ayah combines academic knowledge with practical experience in media and communications.