Lucy Chaloner

Lucy Chaloner is a seasoned professional in digital and influencer marketing with extensive experience across various roles in the industry. Currently serving as the Director of Creators at The DDA Group and a Trade Body Board Member for the Digital Creator Association, Lucy previously held the position of Head of Social and Influencer Talent Management at M&C Saatchi Social. With a consultancy background at Chaloner & Co., Lucy specializes in creator and influencer marketing, social media strategy, and comprehensive campaign management, collaborating with notable clients such as the BBC, Penguin, and Ford. Lucy's career includes significant roles at SocialChain, Avalon Entertainment, and Richard Stone, complemented by a robust educational foundation in Theatre and English Literature from prestigious institutions such as UCL and the Royal Academy of Dramatic Art. Frequently invited to speak at events, Lucy addresses topics related to influencer marketing, industry standards, and emerging consumer trends.