The DEFY Collective
D'Arcy Ryan is an accomplished executive with extensive experience in strategy and marketing within the healthcare sector. Currently serving as EVP/Partner at The DEFY Collective, a role commenced in January 2023 following a merger with FGT Health, where D'Arcy held the position of Owner/President from April 2021 to December 2022. Previous roles include Senior Vice President at Edelman and Group Account Director at The Patient Experience Project, where D'Arcy directed strategies for therapies, particularly in rare diseases. D'Arcy’s career features significant contributions at leading firms like GSW Worldwide and Takeda, where responsibilities ranged from marketing management to commercialization across diverse portfolios. D'Arcy holds an MBA in Marketing and Organization Behavior from Northwestern University's Kellogg School of Management and a BBA in Marketing from the Wisconsin School of Business.
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The DEFY Collective
The DEFY Collective is an independent, full-service healthcare marketing agency designed from the ground up to eliminate aggravations and deliver a completely different experience for clients. We work with pharmaceutical, biotech, and medical device companies of all sizes to craft strategic communications that get noticed and inspire action among healthcare providers, their patients, and payors. Ways we DEFY convention: - We were specifically designed to disrupt (in a good way) - Many of our leaders have sat in our clients’ seats, and they remain connected to the day-to-day work - We are true partners who actively listen, and by asking better questions, challenge our clients as much as we do the status quo - We don’t sit around burning hours and spinning our money-making wheels, we move quickly to get things done At DEFY, our clients spend less time managing their agency and more time growing their business. If you think this sounds appealing, wait until you hear the rest of our story. Please click the “Learn more” button above, or call the phone number below.