The Difference Collective
Jo Willey is an experienced journalist and media consultant with almost two decades in the field, primarily with national newspapers. As the owner of Jo Willey Media since January 2015, Jo Willey provides expertise in media strategy and communications within the healthcare sector, as well as in-house training for various organizations. Additionally, Jo Willey serves as Media Maestro at The Difference Collective and remains active as a freelance journalist, contributing healthcare stories to notable publications including The Daily Mail and The Times. Formerly, Jo Willey held the position of Health Editor at the Daily Express after progressing from news reporting, and also worked as Consumer Editor for PA Media. Jo Willey is a graduate of the University of Central Lancashire with a Bachelor's degree in Journalism.
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The Difference Collective
High performance healthcare communications strategy and delivery The Difference Collective is a high-performance healthcare communications strategy and delivery team of around 90 consultants, founded in 2017. We're here for you with top level consultancy, communications and content. We specialise in brand communications, corporate communications, policy, change and transformation and medical education. We’re Different from traditional healthcare communications agencies because we have more experience, we offer better value and - most importantly - we achieve exceptional results. We build bespoke, full-service healthcare teams of talented, proven experts in consultancy, content and communications. We work with leading pharma and healthcare brands to deliver strategy, projects, events, campaigns, launches, education and transformation, addressing external and internal audiences and stakeholders. Our expertise We enrol consultants into The Difference Collective who are personally recommended and have a track record of delivering exceptional work. Our clients have the final say on the people we put forward. Our clients tell us it’s easier to do business with us than with some more traditional agencies, because we have an optimal balance of streamlined admin and agility. We can start work for you rapidly. Our team is international and can work flexibly outside conventional office hours or across time zones. We offer integrated, full-service delivery including top-level project management. Our team includes leading strategists and change consultants, healthcare project leaders, content planners and creators, writers, designers and creatives, plus digital, animation and video professionals. We have consumer, prescription and corporate PRs, media relations specialists, social media strategists and journalists as well as internal comms and health literacy experts. Find out more about working with us at www.thedifferencecollective.com