The Difference Collective
Laura Gibson is an accomplished healthcare communications specialist with extensive experience in both charity and consultancy environments. Currently, Laura works at Presence Media, where storytelling is utilized to elevate awareness and inspire action within health and social care sectors. As an associate with The Difference Collective, Laura contributes to high-performance healthcare communications strategies. Previous roles include strategic communications consulting with Wellbeing of Women, media management for Alzheimer's Society, and leading communications for Muscular Dystrophy UK. Laura's career also includes significant positions at Diabetes UK and NICE, where reputation management and public relations were key focuses. With educational credentials in digital marketing and broadcast journalism from Falmouth University, Laura has successfully demonstrated a commitment to impactful storytelling and enhanced visibility for various health-related initiatives.
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The Difference Collective
High performance healthcare communications strategy and delivery The Difference Collective is a high-performance healthcare communications strategy and delivery team of around 90 consultants, founded in 2017. We're here for you with top level consultancy, communications and content. We specialise in brand communications, corporate communications, policy, change and transformation and medical education. We’re Different from traditional healthcare communications agencies because we have more experience, we offer better value and - most importantly - we achieve exceptional results. We build bespoke, full-service healthcare teams of talented, proven experts in consultancy, content and communications. We work with leading pharma and healthcare brands to deliver strategy, projects, events, campaigns, launches, education and transformation, addressing external and internal audiences and stakeholders. Our expertise We enrol consultants into The Difference Collective who are personally recommended and have a track record of delivering exceptional work. Our clients have the final say on the people we put forward. Our clients tell us it’s easier to do business with us than with some more traditional agencies, because we have an optimal balance of streamlined admin and agility. We can start work for you rapidly. Our team is international and can work flexibly outside conventional office hours or across time zones. We offer integrated, full-service delivery including top-level project management. Our team includes leading strategists and change consultants, healthcare project leaders, content planners and creators, writers, designers and creatives, plus digital, animation and video professionals. We have consumer, prescription and corporate PRs, media relations specialists, social media strategists and journalists as well as internal comms and health literacy experts. Find out more about working with us at www.thedifferencecollective.com