Betsy Sutherland

Betsy Sutherland is a seasoned professional in marketing research with extensive experience spanning over three decades. Currently serving as Senior Vice President and Partner at Directions Research, Inc. since September 2014, Betsy provides hands-on research guidance across various sectors, including consumer packaged goods and entertainment. Prior roles include Executive Vice President & General Manager of the East Division at M/A/R/C Research, where leadership responsibilities encompassed staff management and profit and loss oversight, in addition to a history of progressive positions within M/A/R/C Research. Betsy's educational background includes a Master of Marketing Research from the University of Georgia and a Bachelor of Arts with honors from Brenau University.