Blythe McLean

Blythe McLean is an experienced professional in client service and strategic research, currently serving as Vice President of Client Service at The Directions Group since June 2021, where specialization includes comprehensive advice on clients' sponsored research initiatives. Prior to this role, Blythe was Vice President of Social Research at Bellomy from May 2007 to June 2021, leading a team focused on qualitative research, online communities, user experience, and social media research. Additional experience includes serving as Account Executive at Mullen from February 2003 to February 2007 and Director of Communications at CIC Wealth from July 2002 to February 2003. Blythe holds a BA in Journalism & Mass Communication from the University of North Carolina at Chapel Hill, earned in 2002.