Keith Neundorfer

Keith Neundorfer is a seasoned professional in consumer market research, currently serving as a Senior Research Consultant and Senior Account Executive at The Directions Group since January 2006. Their expertise encompasses designing, executing, and analyzing quantitative research, with a focus on concept development, product testing, brand equity measurement, and shopper profiling. Prior to this, Keith held various roles at Ipsos from 1998 to January 2006, including Account Manager and Marketing Sciences Analyst, where responsibilities included client service leadership and executing complex statistical analyses. Keith began their career as a Project Manager at Great Lakes Marketing Associates and holds a B.S. in Mathematics from The University of Toledo.