The Directions Group
Ron Royer is a seasoned technology solutions professional, currently serving as the Director of Technology Solutions at Directions Research, Inc., since 2017. Previously, Ron worked at Nielsen for over a decade, holding various roles including Sr. Business Analyst, Project Manager for Global Growth Initiatives, and Operations Manager for Data Processing. Notably, Ron led significant projects such as the development of a real-time panelist screening solution and global user acceptance testing for workflow systems, receiving Nielsen's "Platinum Award" for outstanding performance. Ron's expertise encompasses software vendor evaluations, automation of survey programming, and data processing tools improvements, with a strong foundation in data analysis and client consultation gained through a Bachelor’s degree in Computer Science from Xavier University.
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The Directions Group
The Directions Group is a strategic insights firm helping businesses grow, innovate, and differentiate themselves in the marketplace through integrated intelligence. We are curious by nature to understand human nature, driven to tackle business challenges head-on, and ready to uncover opportunities you might not even know exist. Our team of expert advisors design custom solutions that drive business outcomes that make a difference, with expertise across a range of industries, including restaurant, agriculture, health and wellness, technology, financial services, and consumer packaged goods. We understand people. We understand business. And we understand the intricate connection between the two. Ultimately, our goal is to shorten the distance between what people and the world need and what your business can deliver. Increase Brand Loyalty Differentiate Products & Brands Create Growth & Innovation Adapt to Changing Market Dynamics Optimize Customer Experience