Will Krieger

Will Krieger is a seasoned marketing and client development professional with extensive experience spanning various industries, including healthcare, food and beverage, technology, and retail. Currently serving as a Senior Account Executive at Directions Research, Inc. since March 2020, Will focuses on integrating consumer insights into strategic decision-making. Prior roles include Vice President at Research America, Inc. and Sr. Director of Marketing Research at REPASS, where leadership in client service and marketing was emphasized. Will also contributed to the American Marketing Association as Past-President of the Cincinnati chapter, providing direction and resources for local marketing professionals. Academic credentials include a Master’s in Marketing from the University of Cincinnati and a Marketing Research Certification from the University of Georgia.