Marketing Coordinator

JOB SUMMARY

The Marketing Coordinator is a key role within our company, responsible for shaping and executing our

marketing strategy. This position encompasses both strategic planning and hands-on execution, driving

brand awareness and supporting business growth. The ideal candidate is a highly motivated self-starter

who thrives in a dynamic and fast-paced environment.

ESSENTIAL FUNCTIONS

Marketing Strategy and Execution

• Develop and implement a comprehensive marketing plan aligned with the company’s

business objectives.

• Create, execute, and monitor marketing campaigns across digital and traditional channels to

drive lead generation and client retention.

Content Creation and Management

• Design and produce marketing materials, including blog posts, case studies, white papers,

email campaigns, and social media content.

• Oversee the creation and maintenance of the company’s website, ensuring it reflects the

brand and supports lead generation.

• Collaborate with technical teams to translate complex IT solutions into clear, compelling

content for target audiences.

Brand and Reputation Management

• Ensure consistent brand messaging and visual identity across all platforms and

communications.

• Monitor and manage online reputation, including reviews, testimonials, and social media

interactions.

Data Analysis and Reporting

• Track and analyze the performance of marketing campaigns, providing insights and

recommendations for optimization.

• Generate regular reports on key performance metrics, such as website traffic, lead

conversions, and campaign ROI.

Event Coordination

• Plan and execute webinars, trade shows, client appreciation events, and other marketing

initiatives.

• Attend industry events and networking opportunities to represent the company and identify

new marketing opportunities.

• Manage event logistics, including budgeting, vendor coordination, and promotional

activities.

Vendor and Partner Relations

• Coordinate with external vendors, such as designers, printers, and advertising agencies, as

needed.

• Manage relationships with industry partners for co-marketing opportunities and

sponsorships.

QUALIFICATIONS 

Education: Bachelor’s degree in marketing, Communications, or a related field.

Experience: 2+ years of marketing experience, preferably in the IT or technology sector.

Skills: 

• Proficiency in digital marketing tools and platforms, including Google Analytics, SEO/SEM,

social media management tools, and email marketing software.

• Graphic design skills with experience using Adobe Creative Suite or Canva.

• Strong writing and editing skills with an eye for detail.

• Ability to manage multiple projects simultaneously and meet deadlines.

• Analytical mindset with the ability to interpret data and make data-driven decisions.

Characteristics: 

• Self-starter with a proactive approach to problem-solving.

• Strong interpersonal skills with the ability to collaborate across teams.

• Passion for technology and innovation.