Cassie Givens

Cassie Givens is a seasoned marketing professional with extensive experience in destination marketing and brand creative strategy. Currently serving as the Destination Marketing Manager for The Dollywood Company since August 2022, Cassie develops comprehensive marketing plans aimed at boosting attendance by at least 4% annually. Prior roles include Senior Campaign Manager at Warner Bros. Discovery and Discovery Inc, where Cassie managed corporate creative materials for multiple major brands. Cassie's background also encompasses account management at Designsensory, digital marketing at Scripps Networks Interactive, and leadership experiences during their time at the University of Tennessee, where Cassie earned a Bachelor of Science in Communication, Advertising, and Business Administration.