Duncan White is an experienced CRM and B2B marketing professional, currently serving as CRM Manager at The Drum since February 2021. Previously, Duncan worked for Canon Europe from February 2012 to August 2020, where roles included B2B Marketing Project Manager and European & UK Business Analyst for CRM & Marketing Automation. In these roles, Duncan focused on enhancing lead generation and marketing processes across EMEA, optimizing Salesforce CRM plans, and developing marketing automation strategies with Eloqua. Additional experience includes positions as a Business Analyst at Canon UK Ltd, a Database & Business Analyst at Shell UK, and a Marketing Systems Analyst at Ionica plc, with foundational education in Computing Science from the University of Staffordshire.
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