The Earthling Co.
Sophie Baer has extensive work experience in various marketing and customer service roles. Sophie'smost recent position is as Marketing Director, Retention & CX at The Earthling Co., a role they have held since 2022. Prior to that, they worked as the Director of Retention Marketing at Win Brands Group from 2021 to 2022, where they led the strategy for the retention division and executed tasks within the ESP and marketing operations.
From 2018 to 2021, Sophie worked at Tinuiti, starting as a Strategist and progressing to Senior Strategist and then Associate Director, CRM & Email. In these roles, they managed enterprise-level clients, developed solutions, and led a team of top performers.
Before Tinuiti, Sophie worked at iContact as a Strategic Advisor and later as a Senior Strategist from 2016 to 2018. In these positions, they managed accounts, advised clients on marketing campaigns, and coached a team of Strategic Advisors.
Sophie's earlier experience includes a role as an Account Manager at RivalHealth from 2015 to 2016, where they managed clients and ensured a positive customer experience. Sophie also worked at UNC Campus Recreation in various roles from 2011 to 2015, including as a Strength and Conditioning Intern, Personal Trainer, and Building Operations and Student Supervisor. In these roles, they managed operations, developed programs, and supervised students.
Overall, Sophie Baer has a strong background in marketing, retention, CRM, and customer service, with experience in leading teams and managing client relationships.
Sophie Baer earned a Bachelor's degree in American Indian/Native American Studies and a second Bachelor's Degree in Sports and Exercise from the University of North Carolina at Chapel Hill. Sophie attended the university from 2010 to 2014.
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The Earthling Co.
We’re all looking for safe and sustainable products for our families and homes, but knowing where to start is confusing. How do I know these products are actually safe and sustainable? How do I know they work? Why should I trust this company? Not only that, but how do I know I actually need this product? Every day, we’re constantly being pushed to mindlessly overconsume, and it has created huge problems – for the Earth, for our wallets, and for our happiness. Being a thoughtful, ethical consumer is difficult, and these endless questions can feel exhausting. So, we set out to do something about that. We figured, what better way to address our wasteful consumption patterns than with the products that shape our habits every day? At The Earthling Co., we create thoughtfully designed products that nurture earth-friendly habits and routines. We’re a passionate team whose mission is to simplify eco-conscious living, and to create a positive impact on our routines and the future of our planet. We believe that creating safe, sustainable routines shouldn’t be confusing, nor should they add to the growing waste problem the world already has. We’d love to show you how we’re Intentional by Nature.