Karen

Marketing Lead, APAC Events at The Economist

Karen Ma has a diverse work experience spanning various marketing and communications roles. Karen currently holds the position of Marketing Lead, APAC Events at The Economist. Prior to this, they worked at Otter Products, where they served as Assistant Marketing and Communications Manager, APAC, and later as Channel & B2B Marketing Specialist, APAC. Their responsibilities at Otter Products included developing and managing channel-specific campaigns, fostering partner activation through communications, and executing through-partner marketing projects. Karen also built positive relationships with channel partners and revamped the company's channel and B2B marketing efforts. Before joining Otter Products, Karen worked at Business Wire as a Newsroom Editor. In this role, they wrote, edited, and proofread financial and legal business texts for press distribution, updated company website and Twitter content, and prepared press releases and marketing materials for Asia Pacific clients.

Karen Ma attended Maryknoll Convent School for elementary school and high school. Karen graduated from there, but their start year and end year are not provided. After completing their high school education, Karen went on to pursue a Bachelor of Business Administration (BBA) degree in Business Management and Marketing from The Hong Kong University of Science and Technology. Karen attended the university from 2011 to 2014. In addition, Karen also participated in academic exchange programs at Korea University in 2012, where they studied Corporate Finance, and at Yonsei University in 2013, where they focused on Finance during an academic exchange and internship.

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