Cassandra Heng

Cassandra Heng has a diverse work experience in the field of marketing, public relations, and fashion. Cassandra started their career as an Assistant Stylist at SPH Magazines, where they gained experience in editorial and product styling. Cassandra then worked as a Fashion Specialist at Club 21 Singapore, where they provided personalized styling services to clients and stayed updated with fashion trends.

Cassandra's next role was as a Brand Associate at Singtel, where they were responsible for maintaining the brand's visual standards and creating graphic assets. Cassandra then joined Pomelo Fashion as a Regional Marketing & PR Manager, where they built a database of influencers and managed partnership programs with global influencers and international publications.

Afterwards, Cassandra became the Brand Communications & PR Manager at Style Theory, leading the brand's influencer management and achieving successful collaborations with influencers. Currently, they are the Head of Marketing & PR at The Editor's Market, where they oversee the marketing and PR strategies for the company.

Throughout their career, Cassandra has demonstrated skills in brand management, influencer marketing, and building strong relationships with media and key stakeholders.

Cassandra Heng completed a Bachelor's Degree in Fashion Media and Communication from LASALLE College of the Arts from 2009 to 2013.