Helen Bull

Helen Bull is an accomplished executive with extensive experience in the entertainment and marketing industries. Currently serving as the Chief Executive Officer at The Escapade Group Ltd since September 2024, Helen previously held the position of Divisional Director at Merlin Entertainments from April 2014 to September 2024, where responsibilities included overseeing operations at multiple attractions. Prior to that, Helen was the General Manager for both the SEA LIFE London Aquarium and Shrek's Adventure, and served as Sales & Marketing Director at The London Eye & SEA LIFE London Aquarium. Additional roles include Head of Sales & Marketing at The London Eye Company and various marketing management positions at Diageo and Allied Domecq. Helen holds a Postgraduate Certificate in Business Administration and Management from Kingston University, obtained in 2012.