Jenny Seymour

Accomplished sports sponsorship professional with 10 years experience in elite multi-sport competition, mass participation events, and the charity sector. Currently, Commercial Director at the British Paralympic Association, across partnership activation, income generation, and strategic planning. As a rights holder for a membership organization (comprised of NGBs/ key stakeholders), that works at both local and international levels, She has knowledge and expertise across the sporting landscape, sponsorship trends, and a network across the UK and global sporting/ commercial organizations. The BPA’s partner portfolio includes those with global reach, with activations supporting brand awareness, consumer preference, and driving positive societal change.