Misha Sher

Misha Sher is Global Vice-President at MediaCom Sport & Entertainment and has been at the forefront of the sponsorship industry for more than 15 years. He has negotiated and advised on more than £1B in sponsorship investments with major sport & entertainment properties, including UEFA, IOC, NFL and F1 in more than 25 countries. At MediaCom, he has built and scaled an award-winning global sport & entertainment business that sits at the intersection of sport, media, lifestyle, and culture, with clients that include some of the biggest blue-chip brands like Toyota, Shell, Richemont, American Airlines, and Allianz as well as top talents such as Pelé, Brian Lara, Mesut Özil and Eniola Aluko, to name a few. Misha is a published author and his opinions are regularly featured in leading media outlets including The New York Times, BBC Radio4, The Wall Street Journal, Fortune, CNN, Sky, CMO, The Drum, Marketing Magazine and Sport Business International.