THE EUROPEAN SPONSORSHIP ASSOCIATION
Peter Raymond is an experienced marketing and sponsorship professional with a career spanning several decades. Currently serving as the Course Director for the European Sponsorship Association since June 2011, Peter oversees the ESA Diploma program, which represents a significant advancement in post-graduate qualifications for the sponsorship and sports marketing industries. Previous roles include founding and leading Peter Raymond Sponsorship as a Marketing and Sponsorship Consultant, developing strategic sponsorship initiatives at Orange Personal Communications Services Limited, and managing sponsorship accounts at various firms, including Marketing Perspectives and Alan Pascoe & Assoc. Peter's extensive expertise encompasses sponsorship strategy development, property selection, and partner recruitment across diverse sectors, contributing to impactful relationships and campaigns. Peter holds a BA in Business Studies from the University of West London and has established a rich foundation in marketing and sponsorship management throughout the career.
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