He has spent the last three and a half years securing marketing funds and driving brand and business value for their hotels in Europe from existing global partnerships as well as creating new partnerships in Europe. At Marriott, he has worked with airlines, car rental, and financial services organizations as well as diverse rights holders such as the NFL, the NBA, the RFU, the Rugby League World Cup, the German Golf Federation, the Madrid Tennis Masters, AEG, Universal Music and River Cottage. Before Marriott, he spent ten years at MEC Access and led the event sponsorship team in the UK. He created, negotiated, activated, and evaluated award-winning sponsorship campaigns for top blue-chip companies including Visa Europe, Norwich Union, Wrigley, Sony Ericsson, Specsavers, BT, Vodafone, Evian, Lloyds, and Bacardi on some of the biggest sponsorship platforms such as the IOC, London 2012, the English Premier League, Wimbledon, Rugby World Cup, UK Athletics, the PDC, Isle of Wight Festival, TED and Rockcorps.