The Expert Press
Alexandra K. Daniel, MBA, currently serves as an Account Executive at The Expert Press since October 2022. With extensive experience in public relations, Alexandra has held the position of Principal at Zephyr Public Relations since January 2014, where a commitment to understanding clients' businesses has been paramount. Previous roles include Publicist at Orca Communications PR, Political/Corporate Speech Writer for the State of Arizona, and various positions in sales development and marketing management at Money Magazine, BusinessWeek, Parenting Magazine, and USA TODAY. Academic credentials include an MBA in Marketing/Business from NYU Stern School of Business and BA degrees in American Literature from both Queens College and Princeton University.
This person is not in any teams
This person is not in any offices
The Expert Press
The Expert Press is the platform for companies and experts who want to increase authority and visibility through bylined news analysis and commentary published on national and news trade sites. The XP's award-winning editorial team armed with proprietary data software helps executives stand out in a busy content marketplace through the creation of expert news. Expert news is highly authoritative analysis and commentary anchored in the news flow. It focuses on newsworthy changes of interest to an expert's audience, the impact of those changes, and what readers should be doing in response. It is placed on publication sites where targeted audiences are looking for it. It is not advertising, self-promotion or paid content. The XP makes creating expert news easy for busy executives through a monthly XP Dispatch subscription that delivers data-backed news assignments optimized for an expert's audience, and news intel to support them. The expert chooses an assignment topic and then schedules a discussion interview with their editor. In no time, a finished article draft in the expert's language, style and tone is ready for approval. It is then placed with a national news or trade publication. The Expert Press focuses on getting valuable insight and information from people who have it to people who need it.