Colleen Headley is a seasoned professional with extensive experience in sales and exhibits management. Currently serving as Vice President of Exhibits at The Expo Group since January 2019, Colleen has successfully increased revenue to the highest direct profit percentage to date and implemented a marketing plan to enhance lead generation. Prior experience at The Freeman Company from May 2002 to January 2019 included roles such as Assistant Director of Sales Operations/Enablement, where Colleen represented the Exhibit Sales business unit and executed strategic plans for process efficiencies, and Assistant Director of Exhibit Sales, achieving an average revenue growth of 7% per year. Colleen also held the role of Director of Exhibit Sales, where sales revenue on the largest local show grew by 15%-20% year over year. Early career experience includes a Sales & Marketing Assistant position at Fujitsu Network Communications. Colleen holds a Bachelor of Arts degree from Texas A&M University.
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